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© 2026
© 2026
MARCELO VARANDA IS A DESIGNER BASED IN SP / BRAZIL TORONTO / CA.
MARCELO VARANDA IS A DESIGNER BASED IN SP / BRAZIL TORONTO / CA.
design follows function.
design
follows
function.
about.
“I don’t design products, I design experiences.”
Designer with 12+ years of experience delivering brand-driven, user-centered creative across digital and print platforms. Strong foundation in visual systems, typography, UI/UX, and design systems, with hands-on expertise in Figma, Adobe Creative Suite, and production-ready assets. Proven collaborator with cross-functional teams, confidently leading projects from concept to execution in fast-paced environments, creating impactful solutions that drive engagement and business results.
Designer with 12+ years of experience delivering brand-drive, user-centered creative across digital and print platforms. Strong foundation in visual systems, typography, UI/UX, and design systems, with hands-on expertise in Figma, Adobe Creative Suite, and production-ready assets. Proven collaborator with cross-functional teams, confidently leading projects from concept to execution in fast-paced environments, creating impactful solutions that drive engagement and business results.
Designer with 12+ years of experience delivering brand-driven, user-centered creative across digital and print platforms. Strong foundation in visual systems, typography, UI/UX, and design systems, with hands-on expertise in Figma, Adobe Creative Suite, and production-ready assets. Proven collaborator with cross-functional teams, confidently leading projects from concept to execution in fast-paced environments, creating impactful solutions that drive engagement and business results.
work.
Fema Motion website revamp
UI DESIGN
WEB DESIGN
LOGO DESIGN
A second rebrand of FeMA Motion, focused on pushing the concept of motion further across the brand and digital experience.
A second rebrand of FeMA Motion, focused on pushing the concept of motion further across the brand and digital experience.
Figma
Photoshop
I-act
a new
era in
medical education
UI DESIGN
UX DESIGN
PROBLEM SOLVING
A new approach to medical education — a project that thrilled users and exceeded client expectations. But success didn’t come easy.
A new approach to medical education — a project that thrilled users and exceeded client expectations. But success didn’t come easy.
Figma
Photoshop
draw.io
Embrace the new Pitch Slide Deck
VISUAL DESIGN
DATA ANALYSIS
PRESENTATION DESIGN
Pitch deck showcasing the team’s design expertise to attract new client projects, ultimately marking a turning point for the company.
Figma
Photoshop
PowerPoint
Embrace the new Pitch Slide Deck
VISUAL DESIGN
DATA ANALYSIS
PRESENTATION DESIGN
Pitch deck showcasing the team’s design expertise to attract new client projects, ultimately marking a turning point for the company.
Figma
Photoshop
PowerPoint
Embrace the new Pitch Slide Deck
VISUAL DESIGN
DATA ANALYSIS
PRESENTATION DESIGN
Pitch deck showcasing the team’s design expertise to attract new client projects, ultimately marking a turning point for the company.
Figma
Photoshop
PowerPoint
clients.
Brands and business partners that trust my work.
kind words.
kind words.
kind words.
Elton Silva
IT Latam Flexible Solutions Site Head @ Roche
When I started working at Roche, replacing the former IT Digital Site Head, I heard only good things about Marcelo and his collaboration to the area and to the company itself. Time passed I could see as he stood up for those flattering comments, as an outstanding collaborator and a great teammate. He has up level accountability, an eagle eye for details and a positive approach towards everything he gets involved with. Quickly I saw I could count on him.
Ronaldo Fujiwara
CEO @ NHW Digital Solutions
I called Marcelo to work for my agency for one project only as a recommendation from a friend who had worked with him before. And the results went so well I got to hire him in the end (laugh). He worked for me for almost 4 years and during this time we had many successful cases. However, what I’d like to highlight is how he became part of the agency’s core, leading the design team towards a more user-centered way of thinking.
Rachel Zuanon
Executive Director @ AllAffective
It was a great pleasure for me to work with Marcelo. He was by far one of the most talented professionals I worked with in my career. He’s a very communicative and positive person who is always making himself available to help. And those characteristics alongside with the fact Marcelo has a business-focused mindset led us to achieve great success together and deliver wonderful solutions to our costumers.
Elton Silva
IT Latam Flexible Solutions Site Head @ Roche
When I started working at Roche, replacing the former IT Digital Site Head, I heard only good things about Marcelo and his collaboration to the area and to the company itself. Time passed I could see as he stood up for those flattering comments, as an outstanding collaborator and a great teammate. He has up level accountability, an eagle eye for details and a positive approach towards everything he gets involved with. Quickly I saw I could count on him.
Elton Silva
IT Latam Flexible Solutions Site Head @ Roche
When I started working at Roche, replacing the former IT Digital Site Head, I heard only good things about Marcelo and his collaboration to the area and to the company itself. Time passed I could see as he stood up for those flattering comments, as an outstanding collaborator and a great teammate. He has up level accountability, an eagle eye for details and a positive approach towards everything he gets involved with. Quickly I saw I could count on him.
Elton Silva
IT Latam Flexible Solutions Site Head @ Roche
When I started working at Roche, replacing the former IT Digital Site Head, I heard only good things about Marcelo and his collaboration to the area and to the company itself. Time passed I could see as he stood up for those flattering comments, as an outstanding collaborator and a great teammate. He has up level accountability, an eagle eye for details and a positive approach towards everything he gets involved with. Quickly I saw I could count on him.
Ronaldo Fujiwara
CEO @ NHW Digital Solutions
I called Marcelo to work for my agency for one project only as a recommendation from a friend who had worked with him before. And the results went so well I got to hire him in the end (laugh). He worked for me for almost 4 years and during this time we had many successful cases. However, what I’d like to highlight is how he became part of the agency’s core, leading the design team towards a more user-centered way of thinking.
Rachel Zuanon
Executive Director @ AllAffective
It was a great pleasure for me to work with Marcelo. He was by far one of the most talented professionals I worked with in my career. He’s a very communicative and positive person who is always making himself available to help. And those characteristics alongside with the fact Marcelo has a business-focused mindset led us to achieve great success together and deliver wonderful solutions to our costumers.
Elton Silva
IT Latam Flexible Solutions Site Head @ Roche
When I started working at Roche, replacing the former IT Digital Site Head, I heard only good things about Marcelo and his collaboration to the area and to the company itself. Time passed I could see as he stood up for those flattering comments, as an outstanding collaborator and a great teammate. He has up level accountability, an eagle eye for details and a positive approach towards everything he gets involved with. Quickly I saw I could count on him.
Ronaldo Fujiwara
CEO @ NHW Digital Solutions
I called Marcelo to work for my agency for one project only as a recommendation from a friend who had worked with him before. And the results went so well I got to hire him in the end (laugh). He worked for me for almost 4 years and during this time we had many successful cases. However, what I’d like to highlight is how he became part of the agency’s core, leading the design team towards a more user-centered way of thinking.
Rachel Zuanon
Executive Director @ AllAffective
It was a great pleasure for me to work with Marcelo. He was by far one of the most talented professionals I worked with in my career. He’s a very communicative and positive person who is always making himself available to help. And those characteristics alongside with the fact Marcelo has a business-focused mindset led us to achieve great success together and deliver wonderful solutions to our costumers.
20+ years of trusted partnerships.
20+ years of trusted partnerships.
20+ years of trusted
partnerships.
