ANTI-GALA
Services and tools:
GRAPHIC DESIGN
VISUAL DESIGN
BROCHURE
PHOTOSHOP
InDESIGN
Summary:
A trifold brochure designed for the ANTI-GALA charity event, created to extend and elevate the event’s visual identity across physical touchpoints.
The project focused on translating the brand into a tangible format that could engage attendees before and during the event. Through careful layout, typography, and visual storytelling, the brochure balanced clarity and impact—communicating key information while reinforcing the tone and purpose of the initiative.
studies.
Before designing the piece, it was essential to understand the nature and ambition of the ANTI-GALA event, as well as what ThriveYouth was about. Unlike traditional charity events, this was conceived as a high-energy, immersive experience—blending interactive art, live performances, and powerful storytelling to engage attendees on an emotional level. The goal was not only to inform, but to inspire: to attract sponsors, encourage donations, and build a lasting connection with the cause.
brand.
Every element—from layout to typography to visual composition—was crafted to create an immediate impact while staying aligned with the event’s brand. The intention was to produce something visually striking, yet clear enough to guide the reader through key information without friction. Content was structured to support the message without overshadowing the emotional core of the event. Because ultimately, if people don’t feel something, they won’t connect—and if they don’t connect, they won’t act.
Let’s make a difference!
