FeMA MOTION 2026
Services and tools:
ART DIRECTION
BRANDING
UI
UX
VISUAL DESIGN
FIGMA
PHOTOSHOP
Summary:
A second rebrand of FeMA Motion, focused on pushing the concept of motion further across the brand and digital experience.
Working once again within tight budget and timelines, the project revisits the company’s identity and website—elevating its visual language and refining the user experience to create a more dynamic, expressive, and impactful presence.
studies.
The initial 2024 project laid the foundation for an ongoing collaboration built on trust and results. This new phase focuses on building on what was established while pushing the brand further in clarity, expression, and impact. The art direction was grounded in research and a rigorous design process—from defining hierarchy, typography, and layout to evaluating multiple strong visual directions, each expressing a distinct sense of motion.
brand.
The brand’s evolution called for a more modern, expressive visual identity. The updated logo—rooted in a strong contemporary typeface and bold accent color—brings clarity, flexibility, and a more current digital presence. The result is a cleaner typographic system and a more dynamic color palette that elevate the UI—creating layouts that are both visually impactful and functionally clear, while reinforcing the brand’s sense of motion.
Let’s make a difference!
